“Creative intelligence”
We partnered with Adobe to bring a new class of AI-native marketing solutions to market. We’re talking custom software built by Code and Theory, designed to extend and amplify the Adobe ecosystem. My role spans the full stack: shaping the product narrative, leading creative and design, and aligning sales, marketing, and product teams around a clear go-to-market story. The challenge was translating complex AI capabilities into something enterprise buyers could actually understand and adopt. The first wave launched at Adobe Summit, where product, story, and experience came together. A broader suite of solutions continues to roll out across the partnership.
THE OPEN INVITATIONAL AT ADOBE SUMMIT
For the Adobe Summit launch, I helped develop The Open Invitational—a live, tournament-style ping pong experience that turned the platform into something you could feel in motion. It reframed data and AI not as backend systems, but as momentum…something built through exchange, reaction, and flow.
