The Energy of New York

Con Edison operates at the center of one of the most complex energy markets in the world—serving New York City through political change, regulatory pressure, and an accelerated transition to clean energy. Across a multi-year engagement, we partnered with Con Edison to shape how that story is told and understood. Not a single campaign, but a series of evolving platforms—each designed to respond to shifts in administration, public sentiment, and the realities of a regulated, publicly traded utility. Across four distinct campaigns, we translated complex initiatives into clear, actionable narratives—balancing long-term ambition with immediate concerns around reliability, cost, and infrastructure. The work spanned broadcast, digital, and citywide presence, making the transition visible in the systems and neighborhoods it impacts.

The result was sustained engagement through a period of significant change, contributing to measurable sentiment lift and supporting successful rate case approval with state lawmakers—helping New Yorkers understand not just what’s changing, but what it means for their city.