adidas PRIMEKNIT
To launch their new line of LUX and FLW Primeknit active wear, adidas needed women influencers who were as groundbreaking as the product they would represent. The dynamic artist and dancer Mette Towley of “Lemon” fame was selected to help announce Primeknit to the world. As one of the creative leads on the project, I worked from concept through to execution and everything in between.
Agency: Code and Theory, CD: Jess Lee and Alison Hess, AD: Carla Johnson, Editor: Omar Jones