“Make Now Work”
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As the realities of the COVID-19 pandemic set in spring of 2020, Xerox needed a short-throw campaign that spoke to the sea change taking place in its traditional home– the office. This was a bit of a high-wire act, as the concept and messaging needed to respect the moment, while also giving Xerox a springboard for communications around their ecosystem of software, services, and solutions, since most know the iconic brand just for printers and copiers.
